KISS Business Plan




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The Reality
Executive Summary
The Problem





The Solution





The Oppotunity
The Plan
The Team
The Need


Delfina Ure
Founder / CEO KISS
From secret survivor
to sacred sister.

The vision for KISS is a direct overflow of its founder's 20-year journey of overcoming a personal history of sexual abuse. In 2017 Delfina revealed her long-held secret in a short-film called, "The Coverup Girl" which made international headlines months before the #metoo movement. After winning the lawsuit brought against her by her own father, Delfina was moved to tell the compelling story of her fight for freedom and start KISS.

Her passion for self-expression takes root in her professional career as a singer/songwriter, started in 2010. Delfina's background includes singing in front of 1.2Million people in Times Square, being featured in several national TV commercials for Nivea, and appearing in People Magazine as Nivea's breakout artist of the year. Delfina is also a published writer in major health publications such as Muscle & Fitness, Men's Fitness, HERS, and more. Delfina passions and experience have merged together in the creation of KISS, Keep It Sacred Sister.





Rape is an epidemic nationwide.

Every 92 seconds an American is sexually assaulted. Each year there are 321,500 victims of rape (12 years and older). 

1 out of every 6 American women has been the victim of an attempted or completed rape in her lifetime.


College-age women are the most at risk. 

Young people ages 12-34 are at the highest risk of sexual violence. Females 16-19 are 4 times more likely than the general population to be victims of rape, attempted rape, or sexual assault. Women ages18-24 who are college students are 3 times more likely than women in general to experience sexual violence. 

In 2019, there were 19.9 million college students in the U.S. enrolled in colleges and universities. Females are expected to account for the majority of college and university students in fall 2020: about 11.3 million females will attend in fall 2018, compared with 8.6 million males. 

One in 5 women are sexually assaulted while in college. 

This means that 20% of college females, or 2.24 million women, will become victims of sexual assault in the next 4 years. 50% of these rapes occurs in the first 3 months of school freshman and sophomore year.

THe reality


TITLE IX of Educational Amendments

Title IX protects people from discrimination based on sex.


Clery Act

Colleges and universities should make information about reported crimes and policies readily available to their community.


VAWA Formed

The Violence Against Women Act, U.S. federal legislation that expanded the juridical tools to combat violence against women and provide protection to women who had suffered violent abuses.


VAWA Amends Clery Act

The Violence Against Women Reauthorization Act of 2013 amended the Clery Act to require institutions to compile statistics for incidents of dating violence, domestic violence, sexual assault, and stalking.



Women around the globe disclose their secret survivor stories using the hashtag #metoo, coined by Tarana Burke

Current policy still leaves 80% of women without aid.

There are many policies and NGOs that support women, yet there are still some major issues preventing survivors from getting help on campus.

1, Colleges do not offer critical care to survivors. Survivors have to go off-campus to receive treatment. Title IX offices are usually only open 9-5 Monday - Friday, which is outside of the window when assaults occur.  


2,  Perpetrators face few to no consequences for their actions. Unreported rapes lead to continued rapes. 63.3% of men at one university who self-reported acts qualifying as rape or attempted rape admitted to committing repeat rapes. NSVRC. 


3, VAWA's first impact in 1994 drove violence against women down by 53%. We believe this is due to the amount of awareness and advocacy surrounding the legislation at that time. Since then, the US Government has allotted an average of $490M to fund women's programs and NGOs yearly.


* VAWA Reauthorization Act has expired as of February 15, 2019 and has not been reinstated because Congress has been unable to reach a bipartisan vote. 


Number of students surveyed 181,752 from 33 schools. 

We can do better than 20%



Should I go to sleep or go to the hospital? 


I transferred schools because I didn't want to see my rapist every day.


I called my school counselor but I couldn't get an appointment for weeks.


My school's website told me I had to go to a clinic far from campus or call 911 so I just gave up.


I told a staff member I think something happened to me but they didn't believe me. 


I had no idea there was a hotline.

Survivors don't know what
to do in a crisis.

Despite the current effort to aid survivors, from massive government funding of NGOs, current policy to protect women, and school campus resources, 80% of all rape still goes unreported because women don't know what to do in a crisis and become discourage by the process and protocol in place for their aid. 

Of the 2.3 million women who will become sexual assault victims in the next 4 years, only 20% will get the help they need.

This means 1.8 million survivors will be forced to cope with sexual violence on their own throughout their 4-years college experience.




Welcome to


Although we’ve made progress, there is much work to do. Our institutions within AAU and other colleges and universities must continue to educate students about how to report sexual assault and misconduct. As a result of our surveys we now know that schools should continue to concentrate their educational efforts and resources on incoming first-year undergraduate students, since they are clearly more vulnerable to sexual assault and misconduct than their older classmates. Further, this year’s survey illustrates the need for institutions to focus on the distinct environment for graduate and professional students as it pertains to sexual harassment. I hope this report will both provide our campuses with data to fight this problem and also enable other researchers to dive more deeply into multiple aspects of sexual assault and misconduct. Good data are necessary for good analysis, which in turn is necessary to make good, effective decisions. Protecting students is paramount, and I am proud that AAU is helping to find solutions for ending sexual assault and misconduct on campus.


We exist to promote campus safety for women by connecting survivors to resources and increasing institutional accountability for protecting female students against sexual violence. 


We believe every woman's college experience should be rape-free and that institutions have a responsibility to address rape as a campus cultural issue, not simply a medical issue.


Through increased institutional accountability, streamlined access to resources, campus activation events, and personalized distribution of post-rape-kit care kits, we believe we can disrupt rape culture and end sexual violence on campuses nationwide.


To disrupt rape culture on campus.

We exist to promote campus safety for women by connecting survivors to resources and increasing institutional accountability for protecting female students against sexual violence. 


Pair technology with policy & resources.

We believe students should know their risk of sexual violence on every campus especially when choosing a school or planning a visit to a friend's school. KISS's single-rating system will rate and rank campuses based on a number of criteria, such as the school's protocol for rape, historical response to rape, availability of resources, awareness efforts and offerings, access to care and resources, severity of punishment for rape, and more.


Single Rating

System for Safety

Resources App

Rape-Kit Panties

Campus Activation Events


Ensure campus safety
for all women.

From secret survivors to sacred sisters.Students go to college to build a future, but rape dramatically alters the trajectory of a survivor's life. We are determined to see a decrease in sexual assault cases through increased institutional accountability, streamlined access to resources, campus activation events, the distribution of post rape kit care kits, and more. We believe we can work with schools to make college campuses a safe-haven from sexual violence rather than a hotbed for rape. 

Single rating system

Increased accountability through transparency.

Campus rape culture should impact school ratings.  We believe creating transparency through a single rating system for school safety will decrease violence on campus and increase institutional accountability. We will derive a single rating or score based on a number of criteria, such as history of abuse on campus, resource accessibility, campus awareness initiatives, statistics, and more.

Single Access Point 

Personalized care in seconds.

KISS technology will streamline access to the thousands of organizations, clinics, care facilities, and counseling services so survivors can help personalized help immediately without having to google search what to do.  The app will ask a survivor a series of questions to help her identify her needs, know her options, and successfully guide her to the right resources. App functions and features will include a searchable database of services, virtual counseling, dial-a-ride services, a panic button, and ongoing recovery resources such as meditations, blog, and merchandise. 

KISS Care Kits

Rape-kit panties.

A survivor who decides to take action to report her rape must undergo a 4-6 hour examination called a rape kit. This forensic examination requires that she turn in her panties as evidence, leaving her with no choice but to walk out in donation clothes. KISS Care Kits will clothe her with dignity after her exam with a KISS panty and a love note from our sisters at KISS. 

Campus activation Events

Strengthening the sisterhood of women & survivors.

KISS activation events will be the mark of the company, offering a new and exciting way to view sister-safety at school. We will create campus orientation presentations, coordinate KISS yoga awareness events, offer a free panty to every woman who downloads and sets up the app, find KISS ambassadors on campus to volunteer for the KISS truck that will park on or near campus during the first 3 months of school selling panties and serving ice cream. KISS marketing will also aim to reach high-schools seniors so they can use KISS technology to find a safe campus for their college experience.


Social Impact


Violence against women dropped by 50% in 1994 when Congress authorized VAWA. We attribute this to the powerful impact policy can have when paired with awareness and increased access to resources. Through the pairing of policy, resources, and modern technology, we believe the KISS App will help to increase reporting and decrease violence against women on campuses nationwide.


The KISS app will also offer a single-access-point to all campus resource offerings, including women's groups and events, so female students can support one another before, during, and after a crisis. 

potential for Measurable social impact KISS APP

# of college campuses in the USA
Estimated total # of college students
14.53 Million
11.2 Million
# of female college students
Average number of female students who become survivors during 4 years of college
2.24 Million
Average number of survivors on campus who report their rape
# of female students who become survivors in their first 3 months of school
1.12 Million

Social Impact

KISS Campus Safety
Rating System

We believe that safety as a determining factor for college choice will create an institutional resolve to address sexual violence as a campus culture crisis and not just a statistic across schools nationwide.


KISS Campus will derive and assign a single safety rating for each school that will reflect institutional accountability, accessibility, and availability of resources so prospective students can compare schools based on the support schools offer women before, during, and after a crisis. 

Criteria for measuring campus safety

Safety Officers
Website Readability
Awareness Efforts
Crisis Protocol
History of Violence
Clinic Accessibility
Resources Offered
Perpetrator Penalty
# of Campus Groups
Counseling Availability
Self-Defense Policy

Profitability Potential

KISS panties sold on app with a charitable 1-for-1 giving model

Ongoing care kit partnerships with consumer brands


Panty subscription box

Monetize search engine platform by offering "profile tiers"

License registered trademark "KISS Logo" to school websites (ie: non-GMO, organic, vegan, etc.)

Sell advertisement space on search platform

Partner with college-search websites to license logo (ie: CollegeBoard)

Enable in-app donations and monthly memberships

Referral fee for NGO participation

Sell ad-space in app to qualifying resource providers for a "feature"

Sponsored content in blog

Shop KISS store

While the core mission of KISS is to support survivors through access to resources and care in a crisis, we see an opportunity for greater cultural impact and influence by leveraging the online market and creating strategic partnership with consumer brands. 

Revenue would be awarded to brand stewards in the form of scholarships, financial aid, and investment in

projects that promote empowerment of women.